My name's Sam and I'm a freelancer copywriter.

I help businesses vocalise what’s great about their products and services. The detail that draws the “oooh” that flicks the switch. There's nothing I love more than turning up a humble little fact, giving it a pep-talk and putting it centre stage to slay the superlatives.

Over the past four years, I've written web copy and glossy brochures for luxury car brands, packaging text for squeaky sports toys, chirpy airline newsletters, technology guides for older people, and more—some of which you can find in Work.

Before writing, I worked as a music consultant (playlist maker). Hence the name Most Played.