On a trip to the States last year, I stayed in an airbnb flat in Washington and was pleased to find a stack of coffee-stained magazines from the 60s. Flicking through, it struck me how accomplished, persuasive and charming the ad copy was, in comparison with most of what we read today. It's not uncommon to find two or three cracking one-liners (I've underlined some) in each.
Reading these, I can't help feeling that our ads have become lazy. Way too many brands that simply don't suit epic, life-affirming campaigns (no names mentioned Nurofen. Everyone takes ibuprofen, not just those who "live a great story") are passing up the chance for some good old seduction. I would've considered a Buick Opel for that horsepower line alone.
Here's one for Contac, a brand of aspirin.
What every aspirin taker should know about Contac.
You can't beat aspirin. For aches. For fever.
But if you nurse colds on aspirin alone, here's what you're missing: Relief from drippy sniffles. Relief from messy, germ-spreading sneezes. Relief from the miseries of a stuffy nose.
On the other hand...
If you catch your cold early with Contac - and keep up the Contac throughout your cold - you can head off these bothersome symptoms before they take over. You may never even feel the worst part of your cold.
Get Contac at your pharmacy. And try taking it early. You'll be amazed at how much of your miserable cold you can miss.
Now for some whisky-