My name's Sam and I'm a freelancer copywriter.

I help brands vocalise what’s great about their products and services. The detail that draws the “oooh” that flicks the switch. There's nothing I love more than turning up a humble little fact, giving it a pep-talk and putting it centre stage to slay the superlatives.

Over the past six years, I've written web copy and glossy brochures for luxury cars, packaging text for squeaky sports toys, chirpy airline newsletters, technology guides for older people, and more—some of which you can find in Portfolio.

Before writing, I worked as a music consultant (playlist maker). Hence the name Most Played.