People I’ve worked with…

Things they’ve said...

“Sam joined us to deliver our rebranded tone of voice across all areas of MyTutor. Sam understood the brief immediately and
used the wider team well to get under the skin of the business. She worked fast and holistically, juggling lots of considerations at
once – UX, SEO, brand – and delivered world-class copy. Feedback on our rebrand almost always started with praise for our
new warm, frank tone. The bar has definitely been set for our future copywriters. Thanks Sam!”

Jen Brown, Content Marketing Lead at MyTutor

 "Before starting any copywriting work, Sam took the time to understand our brand and the values that are important to us.
She was then able to apply those values and ideas to the product naming project she undertook for us. She also helped us with
more general copy for our new website which has given us much greater coherence as a brand and helped move us in a new direction."

Anna Cusden, Managing Director at LFF

“This is really annoying. I’m recommending Sam even though I want her to come back and work for us again. It’s like writing
a dating profile for my estranged wife.
 Sam has a rare ability to be both hilarious and disciplined. There is a lightness of touch to her writing that makes it a joy to read.
And (when you want it to be) it’s very funny too. She is also very dedicated, interrogating the brief and asking questions to ensure
what she delivers hits the mark.

Beneath her playful wit there is a sense of earnestness that she wants to make the time she spends count. And if something needs rewriting,
she’ll do it without a sniff. This is one of the greatest skills a commercial writer can have: the discipline to put the work before the art. No brief is too small or frivolous. Everything deserves good writing and Sam will deliver it. Come back, you fool.”

Andy Whitlock, Head of Brand and Editorial (2017) at Wonderbly

"Sam helped us define the tone of voice for Blokks, and we couldn’t be happier. She’s a joy to work with: fast, professional and funny.
She really got what our product was about and was able to communicate that just right. Next to that, she has a way of adding a bit of playfulness and fun to her writing, which was exactly what we were looking for.”

Niek Dekker, Founder at Blokks

“Sam collaborated with Six:Thirty on a positioning project for a technology brand. The work ranged from writing positioning statements to tone of voice guides and marketing messages. Sam was great to work with, with the ability to match strategic thinking with creative copywriting.”

Roma Levin, Founder at Six:Thirty

“Sam worked with us on a recruitment project. We are an industrial tech company and I was really impressed with how she connected with what we do. She quickly identified a unique viewpoint to the project and we are really happy with what she delivered. She communicated regularly during the project, working up different concepts and presented options, while offering guidance. She hit her deadlines and delivered on time.
 We will not hesitate to use Sam again in the future if more projects arise. I would very comfortably recommend her services to others.”

David Kinsella, Director of Research and Development, Bühler UK Limited

“Sam collaborated with London Strategy Unit to produce a white paper on how Financial Service providers can better connect with SMEs and entrepreneurs. Combining attention to detail with an original point of view to help generate valuable insight, Sam was a pleasure to work with.”

Matt Boffey, Founder at London Strategy Unit

“I worked with Sam last year on a project for a big corporate client where we co-designed and executed an interactive online and offline game involving USA, Brasil and France. 

Sam was in charge of developing all the copy (i.e. for the game, for the platform, for the ads, etc etc) and she proved to be an invaluable asset for the team: quality, timeliness, and availability were always guaranteed.”

Serena Alboni, Senior Project Lead (previously) at Dachis Group/Sprinklr

“I hired Sam to rewrite content for our website so that it is better enabled for SEO and PPC, to write the company blog going forward and to compose various press releases ahead of our launch. Her work so far has exceeded my expectations: the quality, creativity and execution have been excellent. Sam sticks to deadlines and has kept within budget which is a huge bonus. I highly recommend Sam as a copywriter/editor.”

Kelly Klein, CEO (previously) at Student@Home